JW Forland
JW Forland, a trailblazer in commercial vehicles, is poised for a digital leap with dynamic web development solutions. A modern online presence is paramount to amplify their legacy of robust trucks and innovative transport solutions. A new web platform and social media marketing were used to elevate their brand visibility, engage customers, and showcase a diverse range of commercial vehicles.
Category
Development
Start Date
June 2021
Client
Web Development
End Date
August 2021
About Our Client and
Their Requirements
JW Forland, a commercial vehicle market leader, needs a user-friendly interface for businesses to explore and customize commercial vehicles seamlessly, enhancing engagement and ensuring a personalized experience.
Their essential requirement was to include a section dedicated to detailed information on vehicle category, specifications, features, and performance data so that potential buyers can make informed decisions.
JW Forland emphasized adding an integrated instalment calculator within the website that dynamically computes monthly and yearly instalments based on variables such as vehicle type, loan tenure, and initial deposit amount.
Challenges
Challenges
Data Accuracy
Ensuring constant accuracy of vehicle information, specifications, and performance data for reliable decisions.
User-Friendliness
Crafting an intuitive interface for users to customize and explore various vehicle configurations effortlessly.
Cross-Platform Compatibility
Ensuring the website's functionality and aesthetics are consistent across various devices and browsers for users' convenience.
Performance Optimization
Balancing rich content and features while optimizing website performance to ensure fast loading times and smooth user interactions.
A significant challenge was to add a dynamic instalment calculator seamlessly into the website while ensuring accurate calculations and responsiveness. The calculator can compute instalments for more than ten individual vehicles with variable tenure and deposit rates.
Ensuring web security was also a key challenge identified. Robust security measures were sought to protect users' sensitive financial information during transactions facilitated through the instalment calculator tool on the website.
Comprehensive Web Framework
JW Forland's bespoke web solution prioritizes user-friendliness, cross-platform compatibility, and dynamic backend services for calculating instalment rates. HTML and CSS craft an engaging frontend, while PHP and OpenCart seamlessly integrate on the backend for robust functionality and efficient data management. The crucial instalment calculator, developed in PHP within the OpenCart framework, guarantees optimal performance, a sophisticated user interface, versatility in handling custom functionalities, and a tailored online experience for JW Forland's customers. JW Forland also sought strategic marketing support to enhance its brand visibility while crafting a unique identity within the commercial vehicle market.
- UI/UX Design
-
Front-end/Back-end
Development
- HTML, CSS, PHP
- Social Media Marketing
- Copywriting
Comprehensive Web Framework
JW Forland's bespoke web solution prioritizes user-friendliness, cross-platform compatibility, and dynamic backend services for calculating instalment rates. HTML and CSS craft an engaging frontend, while PHP and OpenCart seamlessly integrate on the backend for robust functionality and efficient data management. The crucial instalment calculator, developed in PHP within the OpenCart framework, guarantees optimal performance, a sophisticated user interface, versatility in handling custom functionalities, and a tailored online experience for JW Forland's customers. JW Forland also sought strategic marketing support to enhance its brand visibility while crafting a unique identity within the commercial vehicle market.
- UI/UX Design
- Front-end/Back-end Development
- HTML, CSS, PHP
- Social Media Marketing
- Copywriting
Website Revamp
The web revamp includes shades of crimson red that evoke power and passion, slate blue hints at reliability and strength, and teal reflects values of precision, efficiency and eco-friendliness of JW Forland’s commercial fleet.
The font Avenir LT Std is a popular sans-serif font family known for its clean lines, geometric shapes, and neutral personality. It's a versatile choice for website design, known for readability, open letterforms, consistent spacing, and a contemporary feel.
COLOR PALETTE
#d01818
#253241
#13579a
#FFFFFF
TYPOGRAPHY
Lato
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) _ +
Brand Identity
The shades of vibrant yellow, black, white, and bright red were chosen for the BOGO Canada website to evoke a lively and modern feel. Yellow signifies energy and discounts, black and white conveys professionalism, and red signifies the commitment to provide urgent and timely discount redemptions.
The fonts Montserrat and Antonio align with modern web design standards, including principles associated with Web 2.0. These fonts are popular for contemporary web design due to their readability, clean lines, and versatility while contributing to a user-friendly and visually appealing interface.
COLOR PALETTE
#000000
#E40000
#F2BC25
#FFFFFF
TYPOGRAPHY
Poppins
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) _ +
follower ship
social media
per lead
time
length
engagement
Social Presence
JW Forland has experienced substantial growth in Facebook reach, surging from zero to an impressive 1.7 million visits. This ascent reflects the success of diversified content, data-driven advertising, engagement campaigns, and a consistent posting schedule.
Strategic social media marketing through captivating content, engaging visuals, and compelling calls-to-action increased followers to more than 200,000+, while 29,000 annual clicks led to increased sales referrals.
visits
Search Engine Optimization
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia.
Tech Stack
JW Forland's web solutions are crafted with a robust tech stack featuring HTML and CSS for the front end. PHP and the versatile OpenCart framework power the dynamic backend and critical tools like the installation calculator.
React native
Flutter
Ionic
Swift
Kotlin
Java
PhoneGap
Result
Enhanced Brand Visibility
The new brand identity significantly elevated JW Forland's online presence, making commercial trucks and vehicles more accessible to a broader audience.
Improved Customer Engagement
The dynamic features, including the instalment calculator and customizable vehicle options, enhanced user engagement, fostering a personalized and interactive experience.
Substantial Business Growth
Social media marketing success, reflected in increased reach and link clicks, contributed to a significant boost in business, expanding our market share and driving sales growth.
Result
Tailored ScalabilityEnhanced Brand Visibility
The new brand identity significantly elevated JW Forland's online presence, making commercial trucks and vehicles more accessible to a broader audience.
Improved Customer Engagement
The dynamic features, including the instalment calculator and customizable vehicle options, enhanced user engagement, fostering a personalized and interactive experience.
Substantial Business Growth
Social media marketing success, reflected in increased reach and link clicks, contributed to a significant boost in business, expanding our market share and driving sales growth.
Over View
JW Forland's digital transformation achieved all critical milestones. Fortified with a robust tech stack, the website has propelled the brand's online presence, delivering a compelling online presence highlighting its commercial fleet expertise through a user-friendly experience. The integration of an instalment calculator and customizable features has not only heightened engagement but also translated into tangible business growth. The project's success is a testament to strategic social media marketing, driving substantial reach and link clicks. JW Forland now stands as a digitally dynamic and customer-centric automotive brand.
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