BOGO
CANADACategory
Branding, Development, Design
Start Date
January 2021
Client
Web and App
Handover
May 2021
About Our Client and
His Requirements
Challenges
Challenges
Discount Redemption
Implementing a robust QR code through a dynamic system allows users to redeem their discounts quickly at participating vendors using a secure app.
Coupon Management
A comprehensive coupon management system that enables users to track and manage their discounts, usage history, coupon expiry, and subscriptions.
Cross-Platform Compatibility
Need for a seamless user experience across multiple devices and platforms, including iOS/Android and web browsers.
Efficient Search and Recommendation
Implementation of advanced search algorithms that allow users to filter cuisines or restaurants while suggesting personalized options.
A significant challenge was achieving a scalable architecture that could handle many subscribers, emphasizing performance optimization, efficient database management, caching strategies, and content delivery networks (CDNs) to minimize latency for a smooth user experience.
Prioritize robust cybersecurity measures to protect user data while communicating the app's commitment to privacy and implementing transparent policies. Regularly update security protocols to stay ahead of potential threats and comply with relevant data protection regulations.
Build, streamline and evolve together with solution
BOGO Canada received comprehensive services to address technical challenges, implement a responsive and cross-platform UI/UX design, and ensure optimal performance through scalable architecture and QR-enabled coupon redemption. Appropriate front-end and back-end technologies were used to develop website and cross-platform mobile app. In terms of branding, a cohesive brand identity was crafted utilizing strategic marketing campaigns and leveraging SEO for online visibility. The branding work showcased BOGO Canada's unique identity. This holistic approach resulted in a user-friendly app and website, establishing BOGO Canada as a standout player in the competitive discount offers market.
- Brand Development
- UX/UI Design
-
Front-end/Back-end
Development
- Search Engine Optimization
- React, Nods.js, Kotlin
Build, streamline and evolve together with solution
BOGO Canada received comprehensive services to address technical challenges, implement a responsive and cross-platform UI/UX design, and ensure optimal performance through scalable architecture and QR-enabled coupon redemption. Appropriate front-end and back-end technologies were used to develop website and cross-platform mobile app. In terms of branding, a cohesive brand identity was crafted utilizing strategic marketing campaigns and leveraging SEO for online visibility. The branding work showcased BOGO Canada's unique identity. This holistic approach resulted in a user-friendly app and website, establishing BOGO Canada as a standout player in the competitive discount offers market.
- Brand Development
- UX/UI Design
- Front-end/Back-end Development
- Search Engine Optimization
- React, Nods.js, Kotlin
Website Design
The shades of vibrant yellow, black, white, and bright red were chosen for the BOGO Canada website to evoke a lively and modern feel. Yellow signifies energy and discounts, black and white conveys professionalism, and red signifies the commitment to provide urgent and timely discount redemptions.
The fonts Montserrat and Antonio align with modern web design standards, including principles associated with Web 2.0. These fonts are popular for contemporary web design due to their readability, clean lines, and versatility while contributing to a user-friendly and visually appealing interface.
COLOR PALETTE
#000000
#E40000
#F2BC25
#FFFFFF
TYPOGRAPHY
Montserrat
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) _ +
follower ship
social media
per lead
Mobile Application
The shades of vibrant yellow, black, white, and bright red were chosen for the BOGO Canada website to evoke a lively and modern feel. Yellow signifies energy and discounts, black and white conveys professionalism, and red signifies the commitment to provide urgent and timely discount redemptions.
The fonts Montserrat and Antonio align with modern web design standards, including principles associated with Web 2.0. These fonts are popular for contemporary web design due to their readability, clean lines, and versatility while contributing to a user-friendly and visually appealing interface.
COLOR PALETTE
#000000
#E40000
#F2BC25
#FFFFFF
TYPOGRAPHY
Poppins
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) _ +
time
length
engagement
Social Presence
A stellar 300% growth on Facebook and Instagram saw BOGO Canada amass thousands of users. Strategic visual storytelling, hashtag campaigns, and influencer collaborations contributed to this rapid expansion in a matter of months.
BOGO Canada saw exponential growth with over 10,000 subscribers on their app/web platform, representing an exceptional increase from the initial user base. A user-centric approach, exclusive promotions, and seamless functionality drove this substantial growth.
followership
Search Engine Optimization
On an annual basis, BOGO Canada achieved a 40% increase in page views and a 157% increase in user engagement across social media platforms due to targeted content optimization, strategic keyword placement, and improved site structure.
First Time Page Opens rose by 200% annually due to a meticulous SEO strategy focused on mobile optimization, app indexing, and enhanced meta descriptions, contributing to this substantial increase in initial user interactions.
Tech Stack
Our comprehensive solution for BOGO Canada leveraged cutting-edge technologies, including React and Node.js, for seamless front-end and back-end development. The mobile app, built with Kotlin for Android and Swift for iOS, ensures optimal performance and user experience. Our tech stack choices enabled robust functionality, such as QR code integration and offline coupon tracking.
React native
Swift
Kotlin
Java
Adobe XD
Photoshop
After Effects
Result
User Engagement
Advanced UX design, seamless functionality, and personalized promotions attracted and retained a diverse user base, elevating BOGO Canada's regional presence.
Market Expansion
Significant revenue through subscriptions and market expansion was achieved by leveraging effective marketing campaigns and a user-friendly platform that helped users cash their coupons hassle-free.
Brand Positioning
Through targeted campaigns and cohesive branding, BOGO Canada established a unique identity that helped it connect with the audience and stand out in the competitive market.
Result
User Engagement
Advanced UX design, seamless functionality, and personalized promotions attracted and retained a diverse user base, elevating BOGO Canada's regional presence.
Market Expansion
Significant revenue through subscriptions and market expansion was achieved by leveraging effective marketing campaigns and a user-friendly platform that helped users cash their coupons hassle-free.
Brand Positioning
Through targeted campaigns and cohesive branding, BOGO Canada established a unique identity that helped it connect with the audience and stand out in the competitive market.
Over View
Key milestones linked to BOGO Canada were successfully achieved. A scalable and versatile platform was implemented to facilitate BOGO's progression in the competitive service sector. The seamless integration of QR-based coupon redemption, personalized promotions, and robust security measures enhanced user engagement. Achieving substantial growth in followers, users, and subscribers showcased the effectiveness of our strategies. BOGO's platform is poised for scalability, providing a foundation for sustained expansion. With a solid brand identity and a user-centric approach, the project met and exceeded expectations, positioning BOGO Canada for continued success and adaptability in a dynamic market.
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