In business, a pitch deck is a brief presentation specially designed for pitching purposes. Companies use this tool to give potential investors or clients an overview of their business plans, products, services, or even growth traction to convince them of financing. If you are an entrepreneur or startup founder, it is more essential than ever. Apart from friends or family, you should communicate your ideas to potential financiers to get investment from external sources.

The trick is tailoring your pitch deck to get them excited about investing in your business within a few meetings. The standard pitch deck slides include an introduction, problem, solution, market size and opportunity, product, traction, team, competition, financials, and use of funds. Explore more with our blog and discover how Avancera Solution can help you design a perfect presentation that is powerful enough to help you secure funding without making multiple tries.

Crafting a Powerful Value Proposition: The Heart of Your Presentation

Crafting a Powerful Value Proposition is the first step in persuading investors and securing funding. The term value proposition is a promise by a company to a customer or market segment or why they should prefer your product or service over hundreds of other options available in the market. Avancera Solution understands that it is the heart and soul of your project, so we use suitable frameworks with in-depth knowledge of market research and solutions. We highlight positive outcomes of your product or service that will impact the customer and overall revenue generation.

Visual Design Tips to Make Your Pitch Deck Stand Out

Hit the spot by incorporating visual elements in your Pitch Deck slides to impress future investors. Design is essential for conceptual thinking, presentation, and user experience, giving a business personality. Keep your brand simple and creative with not more than a three-color palette. You can emphasize critical figures by using charts or graphs instead of long paragraphs and pages. Using team photos and relevant information about each team member will stoke the interest of funders enough that they will want to take a meeting as soon as possible. The information could be their experience, motivation for starting or contributing to the business, their role, and their future tasks and responsibilities.

How to Tailor Your Pitch Deck to Different Audiences

Knowing your audience, such as customers, investors, executives, or developers, is of profound importance as a product manager. Follow these steps to easily tailor your pitch deck to resonate with your target audience: investors.

1. Research the backgrounds, interests, and expertise of your potential funders. You can also consider their investment criteria, focus, and stage. The more you know them, the more you can customize your pitch to address their concerns.
2. Highlight the core of your pitch, which means value proposition. Show how your solution solves a specific problem and benefits your targeted market. For example, emphasize your growth potential and scalability if you pitch to a venture capitalist.
3. Your pitch deck must have a clear statement of what you are asking for and what you are offering in return while considering the stage of your investor. Ask for less money with a higher equity stake from the pre-seed investor. On the other hand, if you present a pitch deck to a later-stage investor, offer a lower equity stake with the need for a more significant amount of money.

The Importance of Storytelling in Your Startup Presentation

Storytelling will take your audience on a journey that forge deep emotional connections with your brand, so take notice of this aspect while designing your startup pitch deck. Weave your compelling story with headers, problem, solution, team, market size, etc., to help you distinguish your product or services in today’s market. Through slides, you can communicate your vision to others so they see it the same way you do. This tactic helps build trust and allows the business to convey its message with authenticity and conviction to investors. Contact Avancera Solution if you like to craft a winning investor pitch with higher chances of success.

Common Mistakes to Avoid When Creating Your Pitch Deck

As a startup founder, you should look for common mistakes while making your pitch deck. Here is a list:

1. The first few seconds are vital for gripping investors’ attention, so ensure your opening is catchy enough to make them want to continue reading.
2. There should not be a lack of consistent flow. So, it must have a coherent and exciting investor narrative.
3. Do not provide irrelevant technicalities and product features; it will lead to information overdose. Focus on the necessary sections, such as the problem, value proposition, Strategy and vision, and more.
4. Having clarity funding is the crux of the whole investor pitch. So, before reaching out to your potential investors, calculate how much cash you need to get there. Asking for funds for the first 18-24 months is a good start.

Conclusion

Without further delay, put your best foot forward with us. After working on various investment projects for diverse industries and helping our clients raise millions of dollars in funding, we are eager to assist you. Our financial gurus will help you skyrocket your investor outreach response rate and boost your chances of securing trust and funds even in early-stage rounds. Come on! Plan your meeting with our team now.

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What are the essential slides that should be included in a pitch deck?

A perfect pitch deck must have slides of the following sections.

• An introduction of your business and the reason why you are here.
• Identify problems that your product will tackle.
• A clear and concise solution to a problem with easy-to-understand steps.
• Mention market size and opportunity in measurable numbers.
• Show off the actual product or service you are selling.
• Display growth and the next steps of your business.
• Introduce the team behind operations.
• Define your competitors and explain why you stand out.
• Share your financial knowledge to reach your goal.
• Finally and most importantly, tell investors how much funds you need and how you will use them to build the solution.

How long should a pitch deck be for a startup presentation?

Regarding the number of slides a pitch deck should have for a startup presentation, we follow the 10/20/30 rule. The rule says your presentation should be, at most, ten slides long, lasting 20 minutes. For font size, it should be at least 30 points or higher.

How do I tailor my pitch deck for different types of investors?

You must consider different types of investors while crafting a pitch deck that can resonate with their decision-making processes.

For Angel Investors, your presentation must establish an emotional connection with them. Include plenty of product images, links to demos, customer testimonials, or anything that can make your product feel as authentic as possible.

Focus on highlighting critical information such as revenue, user metrics, intellectual property, and other elements to capture the attention of Early-Stage and Late-Stage Venture Capital Firms.

Meanwhile, corporate/strategic investors look for ways your startup can work with an established company.