Google’s E-A-T is one of the key concepts that have gained prominence in the world of SEO. Being introduced in 2018, this acronym stands for three core pillars, Expertise, Authoritativeness, and Trustworthiness, to help Google judge page quality. Integrating E-A-T principles into your website and content strategy enables you to improve search rankings. It establishes your site as an authoritative source, attracting more user interaction and lower bounce rates.

To help you stand among the best-ranking businesses on search engine ranking pages, Turn to Avancera Solution for expert professional SEO services. We are a top-ranked SEO company that provides comprehensive search engine marketing results, boosting your online visibility and overall brand reputation. This blog post will help you adopt best practices to leverage E-A-T for Your Website.

Best Practices to Align Your Content with Google’s E-A-T Principles

Here are some actionable strategies that are highly recommended for website owners and digital marketers to leverage the full potential of E-A-T in improving their website’s SEO:

1. Introduce content creators to your visitors: Google wants to know who created the content and if that person is an authentic source of knowledge. So consider creating or updating an About Us or Meet the Team page to prove your expertise, authority and trustworthiness.
2. Recruit Expert Content Contributors: Avancera Solution strongly recommends businesses collaborate with people with expertise who can produce high-quality content. Ensure that the expert who authors your site’s content is knowledgeable about the topic and has sufficient experience to write about it. Linking to their bio will make it easier for readers to see who is behind your content.
3. Build Authority in Your Chosen Niche: Building authority and creating comprehensive content is crucial for boosting SEO rankings. You can encourage links from related and authority sites by getting involved with industry events, joining industry organizations and claiming your profiles on review sites to increase your online business mentions. You can also generate social shares by actively updating your social profiles and responding to comments.

How to Audit and Improve Your Site’s E-A-T Score for SEO Success

Auditing and improving your website’s E-A-T Score level up your credibility game. Here are some tips to help you do that.

1. Follow Google’s Quality Raters Guidelines: Following these guidelines is an important step in creating high-quality content, as Google uses these standards to evaluate web pages and content. You can also use tools like Google Search Console and Google PageSpeed Insights to help you avoid any penalties that may affect your website’s E-A-T score and ranking.
2. Check for Broken Links: Replace broken external links quickly, as they can damage user experience, increase bounce rate, and affect your SEO ranking. You can use tools like SEOmator’s Free Audit Tool to identify any 404 errors on your site and fix them effectively. Contact Avancera Solution and secure the best SEO services to achieve superior SEO performance.
3. Enable SSL Certificate: It is well-known that Google gives ranking preference to SSL-certified websites over those that are not secured. So, getting an SSL certificate from a trusted Certificate Authority (CA) improves website ranking and strengthens your site’s security. Because it creates an encrypted link between a web server and a browser to ensure all data remains secure.

Conclusion

Achieving a higher E-A-T score on your website is not a quick fix; it is an ongoing, gradual process that demands strategic planning and meticulous attention. Don’t worry if you are struggling to establish the trustworthiness of your website. Avancera Solution is a leading media agency that can help you create a rock-solid strategy to increase business rankings and have sustainable organic growth.

Contact Us

FAQs

What does E-A-T stand for in Google’s SEO guidelines?

E-A-T means Expertise, Authoritativeness, and Trustworthiness. It is an important Google guideline that determines whether the content is valuable to readers and whether it should rank higher. Marketers need to pay attention to

• The expertise of the creator of the content.
• The authoritativeness of the website content and website itself.
• The trustworthiness ensures that the content is reliable and accurate.

How can I improve the E-A-T score of my website?

Improving your website’s E-A-T score is crucial to climbing the ranks in Google search. Here are some major strategies that you can follow to help your site be more authoritative and trustworthy.

1. Tell Visitors Who You Are: Create or update an About Us page or a Team page that displays their credentials, qualifications, and experience.
2. Work With Experts to Create Content: Make sure you hire expert writers who can produce top-notch content rather than working with random people.
3. Update Content Regularly: Besides crafting high-quality content, keeping it updated is also important for securing a higher ranking in search results.

Does E-A-T affect all types of websites or just specific industries?

Although E-A-T affects all online platforms, its score is crucial in Your Money or Your Life (YMYL) websites. These are the fields of medicine and health, law, banking and finance, and e-commerce.