Case Study
Skoolify
Category
Web Development
Web design
Social media marketing
Platform
WordPress
Start Date
August 2023(update)
End Date
November 2023
About Our Client and Their Requirements
Skoolify offers educationists, academic institutions, students, and parents a unique opportunity to manage various school operations smoothly with a user-friendly interface. This school management software serves as a unified technological platform that bridges the communication gap between parents and students and simplifies education management with highly beneficial features such as real-time updates, easy payments, and personalized academic progress tracking.
One of the key requirements of the collaboration was to develop an eco-friendly operational management software. This software, developed by Avancera Solution, offers comprehensive tech solutions for educators, administrators, students, and parents. It not only helps to slash operations expenses but also contributes to environmental sustainability by reducing paper usage and energy consumption.
Skoolify is required to enhance its visibility and accessibility to a broader audience. Avancera Solution provided specialized social media marketing (SMM) and Search Engine Optimization (SEO) services, which included creating engaging social media content, optimizing website keywords, and improving website loading speed. These efforts significantly increased organic traffic to Skoolify’s website and amplified its brand in a highly competitive market.
Challenges
Developing a secure and functional website that is easy to use, aesthetically pleasing, and suits the user group was a challenge. Skoolify sought robust security measures to protect sensitive student and staff information from cyber threats. Avancera Solution overcame this challenge by implementing advanced security protocols and designing a user-friendly interface that met Skoolify's requirements.
Addressing search engine optimization challenges is vital to ensure higher user engagement and conversion rates. Meaningful SEO strategies were required to stay competitive while attracting a growing user base.
Transform the educational landscape with high-tech solutions.
Skoolify received specialist web development services from Avancera Solution. These services merged machine learning and UI/UX design, employing agile methodologies for continuous testing and feedback. The web solution prioritized user-friendliness, cross-platform compatibility, and dynamic web services. As for front-end development, HTML/CSS, and JavaScript were the best choices. The perfect combination ensured swift and synchronized information flow from both ends. This dynamic web platform for Skoolify allows a responsive user interface to meet users’ specific needs.
- Web development
- UX/UI Design
- Front-end/Back-end Development
- HTML, CSS, PHP
- Social Media Marketing
- Search engine optimization
Website Design
The website revamp includes light and medium shades of blue that hint at trust and inspiration, while white represents the elegance, minimalism, and style of the Skoolify website, perfectly aligning with the academic costume. The tempting color combination moves the user’s attention to the critical elements of the website and its simple and clean style.
The web page showcases text in the Inter style. It is a popular sans-serif font family that is widely used to give users a sophisticated impression. It gives the text a clean and crisp appearance with a touch of elegance, increasing readability and user experience. It is a common web choice for professional fonts to use for consistent spacing and a contemporary feel.
COLOR PALETTE
#000000
#E40000
#F2BC25
#FFFFFF
TYPOGRAPHY
Poppins
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) _ +
Mobile Application
The website revamp includes light and medium shades of blue that hint at trust and inspiration, while white represents the elegance, minimalism, and style of the Skoolify website, perfectly aligning with the academic costume. The tempting color combination moves the user’s attention to the critical elements of the website and its simple and clean style.
The web page showcases text in the Inter style. It is a popular sans-serif font family that is widely used to give users a sophisticated impression. It gives the text a clean and crisp appearance with a touch of elegance, increasing readability and user experience. It is a common web choice for professional fonts to use for consistent spacing and a contemporary feel.
COLOR PALETTE
#000000
#E40000
#F2BC25
#FFFFFF
TYPOGRAPHY
Poppins
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) _ +
Social Presence
As a result of the collaboration, Skoolify witnessed substantial growth in Facebook and Instagram reach, increasing from zero to an impressive 1.1 million visits. This ascent reflects the successful marketing strategies and optimized SEO practices.
The collaboration with 53+ local and international schools, along with cutting-edge school management software, displays its growing number of users and registrars.
Search Engine Optimization
As a result of the collaboration, Skoolify witnessed substantial growth in Facebook and Instagram reach, increasing from zero to an impressive 1.1 million visits. This ascent reflects the successful marketing strategies and optimized SEO practices.
The collaboration with 53+ local and international schools, along with cutting-edge school management software, displays its growing number of users and registrars.
Tech Stack
Skoolify’s web solutions are provided with a powerful tech stack, including WordPress for front-end development, React Native and Flutter for mobile-centric apps for iOS and Android, and SEO tools supported by Google Analytics and SEMrush.
React native
Swift
Kotlin
Java
Adobe XD
Photoshop
After Effects
Result
Improved digital presence
Our best SEO and SMM practices boosted our digital presence, expanding our business horizon with sufficiently optimized website development.
Cost-effective lead generation
Best social media marketing strategies fostered brand loyalty and positive customer interactions, ushering visitors into customers.
Web optimization for mobile users
The optimized web development enabled the business to grow exponentially with the heightened number of mobile searches, propelling remarkable business growth.
Result
User Engagement
Advanced UX design, seamless functionality, and personalized promotions attracted and retained a diverse user base, elevating BOGO Canada's regional presence.
Market Expansion
Significant revenue through subscriptions and market expansion was achieved by leveraging effective marketing campaigns and a user-friendly platform that helped users cash their coupons hassle-free.
Brand Positioning
Through targeted campaigns and cohesive branding, BOGO Canada established a unique identity that helped it connect with the audience and stand out in the competitive market.
Overview
Skoolify's meticulous tech solutions, including marketing, branding, web development, and web design, have not only achieved business goals but also generated massive brand awareness. These results have instilled confidence in the effectiveness of our solutions, cementing Skoolify's name as the first choice of educators and parents across Pakistan and driving a consistent influx of over 50-plus national and international schools registrations.
