Case Study
BOGO CANADA
Category
Branding, Development, Design
Client
Web and App
Start Date
January 2021
End Date
May 2021
About Our Client and His Requirements
BOGO Canada helps subscribers save money through buy one get one free and discount offers across the Toronto region in Canada on meals, restaurants, clothing, groceries, and more.
Their primary requirement was to develop a user-friendly experience with an intuitive interface for customers looking for discounts and restaurants/vendors seeking increased visibility and sales.
Bogo Canada emphasized the importance of prominently showcasing their unique features in the app and website to attract and retain users.
Challenges
A significant challenge was achieving a scalable architecture that could handle many subscribers, emphasizing performance optimization, efficient database management, caching strategies, and content delivery networks (CDNs) to minimize latency for a smooth user experience.
Prioritize robust cybersecurity measures to protect user data while communicating the app's commitment to privacy and implementing transparent policies. Regularly update security protocols to stay ahead of potential threats and comply with relevant data protection regulations.
Build, streamline and evolve together with solution
BOGO Canada received comprehensive services to address technical challenges, implement a responsive and cross-platform UI/UX design, and ensure optimal performance through scalable architecture and QR-enabled coupon redemption. Appropriate front-end and back-end technologies were used to develop website and cross-platform mobile app. In terms of branding, a cohesive brand identity was crafted utilizing strategic marketing campaigns and leveraging SEO for online visibility. The branding work showcased BOGO Canada's unique identity. This holistic approach resulted in a user-friendly app and website, establishing BOGO Canada as a standout player in the competitive discount offers market.
- Brand Development
- UX/UI Design
- Front-end/Back-end Development
- Search Engine Optimization
- React, Nods.js, Kotlin
Website Design
The shades of vibrant yellow, black, white, and bright red were chosen for the BOGO Canada website to evoke a lively and modern feel. Yellow signifies energy and discounts, black and white conveys professionalism, and red signifies the commitment to provide urgent and timely discount redemptions.
The fonts Montserrat and Antonio align with modern web design standards, including principles associated with Web 2.0. These fonts are popular for contemporary web design due to their readability, clean lines, and versatility while contributing to a user-friendly and visually appealing interface.
COLOR PALETTE
#000000
#7EC47D
#F2BC25
#FFFFFF
TYPOGRAPHY
Montserrat
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) _ +
Mobile Application
Always ready to push the boundaries, especially when it comes to our own platform, Our analytical eye to create a site that was visually engaging and also optimised for maximum performance.
It also perfectly reflects the journey to help it tell a story to increase its understanding and drive action. To create a site that was visually engaging for maximum performance.
COLOR PALETTE
#000000
#7EC47D
#F2BC25
#FFFFFF
TYPOGRAPHY
Montserrat
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) _ +
Social Presence
A stellar 300% growth on Facebook and Instagram saw BOGO Canada amass thousands of users. Strategic visual storytelling, hashtag campaigns, and influencer collaborations contributed to this rapid expansion in a matter of months.
BOGO Canada saw exponential growth with over 10,000 subscribers on their app/web platform, representing an exceptional increase from the initial user base. A user-centric approach, exclusive promotions, and seamless functionality drove this substantial growth.
Search Engine Optimization
On an annual basis, BOGO Canada achieved a 40% increase in page views and a 157% increase in user engagement across social media platforms due to targeted content optimization, strategic keyword placement, and improved site structure.
First Time Page Opens rose by 200% annually due to a meticulous SEO strategy focused on mobile optimization, app indexing, and enhanced meta descriptions, contributing to this substantial increase in initial user interactions.
Tech Stack
Our comprehensive solution for BOGO Canada leveraged cutting-edge technologies, including React and Node.js, for seamless front-end and back-end development. The mobile app, built with Kotlin for Android and Swift for iOS, ensures optimal performance and user experience. Our tech stack choices enabled robust functionality, such as QR code integration and offline coupon tracking
React native
Swift
Kotlin
Java
Adobe XD
Photoshop
After Effects
Result
Increased Sales
Advanced UX design, seamless functionality, and personalized promotions attracted and retained a diverse user base, elevating BOGO Canada's regional presence.
Market Expansion
Significant revenue through subscriptions and market expansion was achieved by leveraging effective marketing campaigns and a user-friendly platform that helped users cash their coupons hassle-free.
Brand Positioning
Through targeted campaigns and cohesive branding, BOGO Canada established a unique identity that helped it connect with the audience and stand out in the competitive market.
Over View
