Case Study
JW Forland
Category
Web Development
Platform
WordPress
Start Date
August 2023(update)
End Date
November 2023
About Our Client and Their Requirements
JW Forland, a commercial vehicle market leader, needs a user-friendly interface for businesses to explore and customize commercial vehicles seamlessly, enhancing engagement and ensuring a personalized experience.
Their essential requirement was to include a section dedicated to detailed information on vehicle category, specifications, features, and performance data so that potential buyers can make informed decisions.
JW Forland emphasized adding an integrated instalment calculator within the website that dynamically computes monthly and yearly instalments based on variables such as vehicle type, loan tenure, and initial deposit amount.
Challenges
A significant challenge was to add a dynamic instalment calculator seamlessly into the website while ensuring accurate calculations and responsiveness. The calculator can compute instalments for more than ten individual vehicles with variable tenure and deposit rates.
Ensuring web security was also a key challenge identified. Robust security measures were sought to protect users' sensitive financial information during transactions facilitated through the instalment calculator tool on the website.
Comprehensive Web Framework
JW Forland's bespoke web solution prioritizes user-friendliness, cross-platform compatibility, and dynamic backend services for calculating instalment rates. HTML and CSS craft an engaging frontend, while PHP and OpenCart seamlessly integrate on the backend for robust functionality and efficient data management. The crucial instalment calculator, developed in PHP within the OpenCart framework, guarantees optimal performance, a sophisticated user interface, versatility in handling custom functionalities, and a tailored online experience for JW Forland's customers. JW Forland also sought strategic marketing support to enhance its brand visibility while crafting a unique identity within the commercial vehicle market.
- UI/UX Design
- Front-end/Back-end Development
- HTML, CSS, PHP
- Social Media Marketing
- Copywriting
Website Design
The web revamp includes shades of crimson red that evoke power and passion, slate blue hints at reliability and strength, and teal reflects values of precision, efficiency and eco-friendliness of JW Forland’s commercial fleet.
The font Avenir LT Std is a popular sans-serif font family known for its clean lines, geometric shapes, and neutral personality. It's a versatile choice for website design, known for readability, open letterforms, consistent spacing, and a contemporary feel.
COLOR PALETTE
#A785AC
#113548
#7F42FA
#FFFFFF
TYPOGRAPHY
Poppins
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) _ +
Social Presence
JW Forland has experienced substantial growth in Facebook reach, surging from zero to an impressive 1.7 million visits. This ascent reflects the success of diversified content, data-driven advertising, engagement campaigns, and a consistent posting schedule.
Strategic social media marketing through captivating content, engaging visuals, and compelling calls-to-action increased followers to more than 200,000+, while 29,000 annual clicks led to increased sales referrals.
Tech Stack
JW Forland's web solutions are crafted with a robust tech stack featuring HTML and CSS for the front end. PHP and the versatile OpenCart framework power the dynamic backend and critical tools like the installation calculator.
React native
Swift
Kotlin
Java
Adobe XD
Photoshop
After Effects
Result
Tailored Scalability Enhanced Brand Visibility
The new brand identity significantly elevated JW Forland's online presence, making commercial trucks and vehicles more accessible to a broader audience.
Improved Customer Engagement
The dynamic features, including the instalment calculator and customizable vehicle options, enhanced user engagement, fostering a personalized and interactive experience.
Substantial Business Growth
Social media marketing success, reflected in increased reach and link clicks, contributed to a significant boost in business, expanding our market share and driving sales growth.
Over View
